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Het is klein en rood; \u00e9\u00e9n van de dingen waaraan je Levi’s herkent, dat rode lipje op de kont- of borstzak. Maar dat daar een heel verhaal achter schuilt is wellicht niet iedereen bekend. Waarom willen mensen nou juist \u201cBig E\u201d?<\/span><\/p>\n Wanneer ik (een van de vele) kringloop winkels binnenga loop ik direct naar de spijkerkleding afdeling. Wetend dat de kans klein is dat ik iets goeds vind, zijn mijn ogen gericht op het rode labeltje met die hoofdletter E.!<\/p>\n Waarom? \u00a0Die hoofdletter E geeft aan dat het kledingstuk uit een bepaalde periode komt of LVC is, en daarvan gaat elk denimhart sneller kloppen.<\/span><\/p>\n \u201cBepaalde periode\u201d is misschien wat vaagjes, ik probeer het uit te leggen.
\nIn 1873 kreeg Levi’s het patent op de blauwe broek. Toen dat patent verstreek gingen concurrenten diezelfde broek namaken. Levi’s zocht een manier om hun broek kenmerkend te maken.<\/span><\/p>\n